What does constitute the competitive edge of your company?
The impact of increasing use of technology and shortening product lifecycles is already being felt by most companies, whether large multinationals or SMEs.
Very often, the reality is that it’s only the individual persons assets of knowledge and expertise that constitutes the organizations competitive edge.
So what happens if key people in R&D, sales or finance start to leave? Is a major part of the company’s knowledge and expertise walking out of the door with them? Do you actually know what the value of the knowledge capital actually is in your organization? And can you define it by business process or locality? Is your company’s expertise and knowledge mainly tacit or have you been able to make it explicit. Or put another way, have you formally captured, stored and made your knowledge reusable for the future?
Using Areopa methods, methodologies and tools you can do precisely that. So even when key people do leave the organization your fundamentals for the continuing provision of high-quality services and innovative developments are protected.



