Our Shamrock Organization

Areopa proved that other organization structures could work perfectly, so we invented the “shamrock organization“ and made a fully functional organisation from it.

  • We are special. Some say that we are the organization of the future. Then we answer that we have already 35 years of experience with our new organization.
  • We are innovative. We have to be, because as organization development specialists, we should not use the organization structures that we criticize.
  • We can prove that it works. Today we are working throughout the world via strategic alliance channels, and we have a lot of ambition.
  • We want to make a footprint in todays economy. We want to do things that nobody did before.
  • We want to be recognized as the company that changed the world economical order.”

And of course it hasn’t been easy. We had our “up and downs” but we learned our lessons out of the failures we had.

Today we have a organizational culture, there is no place for opportunism or leaning back and expecting that all will happen by itself. We are an organization who want to combine the advantages of being independent and the advantages a organization eliminating the disadvantages of each status. That mixture of respecting the independence of each of us with the need to help grow the organisation is what makes it special.